Interesting game-changer. One of the challenges we had at SiriusXM was that we didn’t have traditional ratings. “How many people are listening?” was a common question. I had a polished rap about total subscribers, the business model and total value…but saying an actual number would have made life easier. Kudos to AOL in believing in their product to back it up with numbers.
Here’s a sign that Web-only shows are now going neck and neck with television: Nielsen, the well-known ratings-data analyst, will begin rating new AOL original series. AOL is the first digital client to get Nielsen’s ratings for its original shows.
via AOL releases 16 original shows, Nielsen to do the ratings – CNET.