It will be very interesting if Apple figures out talk. I have been waiting for one of the streamers to jump in that game. Good time to plug my own resume!
Swell is a product out of Concept.io, a startup founded back in 2012 in Mountain View and led by CEO and co-founder G.D. “Ram” Ramkumar. Swell takes all the best parts of Pandora and applies them to talk radio, but even goes a step further to deliver an amazing talk radio experience inside the car, a transition that has been difficult for some music streaming startups.
via Apple To Buy Swell For $30 Million, Per Report | TechCrunch.