I was explaining my Alternative Sports Talk radio station to someone on Monday and as I riffed I said that there are a lot of people who saw Guardians of the Galaxy who also watched Sunday Night Football.
Somewhere along the way everything became niche, became specialized. That’s not a bad thing – if you like the NFL then NFL radio is pretty damned impressive, and I sure as hell tried to do a permanent Star Wars Radio enough times.
But what about The Other? What about the guy who saw the biggest movie this weekend, who also watched the football game. The guy who likes football but doesn’t give a hoot about the Ravens tight-end depth chart?
Can’t we like pop culture AND sports?
So that’s one of the things we’re trying to do at Alt Sports Talk (give us a follow on TuneIn), I call it “Sports and…”
Yesterday we debuted Comedy Food Sports. I like all those things. I’m glad there is a show that covers all that. I have been running a promo to see if anyone hosts “Soccer and Star Wars.” I’d love for that show to exist.
I thing there is room to Do The Other Thing. When I had the comedy channels at SiriusXM we would attend bug time sporting events like the All Star Game. What does that have to do with comedy? Not much. But I think people who liked uncensored comedy were also likely to enjoy light baseball talk with the biggest stars. So we aired Derek Jeter talking between comedy clips. It was cool.
So NFLRadio can talk NFL and Food Network can have shows about Food. We’re gong to surf The Other.
I’m willing to bet you’re interested in more than one thing and I don’t have to stress about the PPM Game to find out.