An excerpt from a lengthy article about the very interesting DASH radio. Check out their app…
We’ve brought in the key curators, people who are so passionate about the music that really get it [and] that are the biggest in the field for old school Hip Hop. So guess what? We’re gonna do our old school and our classic station. We’re bringing Julio G who started KDAY back in the day. There’s nobody that can do Hip Hop like him, there’s not one person. I argue that you couldn’t find one person better for that. We’ve done the same thing across all these genres. We’re not just the same 10 formats over and over. We have such a wide variety of stations but it’s not overwhelming. They’re all programmed and they’re all real radio. They all have live people behind them. It’s programmed by algorithm. In terms of regular radio it’s not just the same formats over and over. Plus, we’ve got rid of the repetitive playlists, all the lack of variety and most importantly the commercials. The average station has 10 to 15 minutes of commercials per hour.