Good read about how streaming may get messy and fragmented

My handy cassette adapter I use in my car to connect my phone to the radio.
My handy cassette adapter I use in my car to connect my phone to the radio.

Good stuff here about how if artists start to become exclusive to one service that streaming will get messy.  Think of it as if you needed cable TV to watch baseball but football was only on AppleTV and whatever other sport you like only on Roku.  Would you have all three?  Would you do without one?

Tidals secret weapon isnt celebrities: Its Live Nation | The Verge.