Slow clap standing O for this article to which I link. Great stuff on sports radio.
I hit all three students with a barrage of questions on their perceptions and interest in sports radio and I along with the rest of the room learned that they live in a different world where content is only king if it can be consumed quickly. If it requires sifting through your podcast to find it, waiting through a commercial break or needing to wait for a host to finish rambling off-topic, they’re gone. Even the big name guest means little if it doesn’t include a hook worth sticking around for.
via Is Sports Radio Ready For Its Future? | JASON BARRETTS MEDIA BLOG.
Some of the things that spoke to me –
Here is someone that understands that today’s 20 year old is going to turn 25 and 35. As I have mentioned on this blog before, “these kids today” DO NOT CARE about your legacy transmitter and consume information differently. Which bring em to …
Scoreboard updates/20-20/Sportscenter: Why why why why why. All it does it stop the show and add clutter. Oh, it’s a 7 minute hole with no new content. Do you really think people are getting scores from the radio in 2015? Traffic from the sports station?
And this seems like a good time to promote my Alt Sports Talk station. Is AST perfect? No. Not even close. It’s one guy (me) begging and borrowing podcasts and running them on a server. So it’s lean and not even mean. However, when you start to hear long form sports conversations (I rave about The Bower Show and can’t believe Mike isn’t on somewhere every day), when you start to hear other conversations (Total Soccer Show as an example) it is so refreshing in a world where everything is LeBron, Manziel, Matt Harvey, Adrian Peterson all day every day over and over. For what it is, it works.
As Jason points out, will anyone have the patience to let something build? Do we need to automatically go into LeBron and Manziel, or can you let a guy like Bower make a connection with an audience. Are you willing to give it 6 books?
But I didn’t write this to hawk AST, I just think it’s a great read, and hopefully some of these things can change in the world of modern AM/FM Sports Talk.