Great article from last week about some of the advantages Apple would have once they go all-in on streaming audio.
They’d make a useful slab of exclusivity for a streaming iTunes, while Apple’s relationships with artists including Coldplay, Beyoncé, Daft Punk, Adele, Justin Timberlake and others might serve it well in trying to secure big albums at the expense of rivals.
Note another recent Billboard report about Apple lobbying for more exclusives on iTunes – albeit the download store – after helping Beyoncé to sell nearly 829,000 copies in three days last December, through an exclusive digital deal.
via 7 ways a streaming iTunes could compete with Spotify and its rivals | Technology | theguardian.com.