Good read here. Audio has had a few buzzy weeks!
“You have this massive opportunity when you don’t have to fight for people’s eyes,” said Donald Katz, chief executive of Audible. “It’s time for us to move from sourcing content that can produce fantastic audio, on to imagining what the aesthetic of this new medium should be from the ground up.”
Some are shunning the term “audiobook” and trying to rebrand their content as “audio entertainment” or “movies for your ears.” “The Starling Project” runs to a little over four hours and has 29 actors performing in 80 speaking parts, with the English actor Alfred Molina in the lead role.
via An Art Form Rises: Audio Without the Book – NYTimes.com.