The magnitude of the task is daunting. Getting the attention of those who have already moved away from broadcast is especially scary: broadcast isn’t reaching those listeners, and theirs aren’t necessarily trusted brands. With everything broadcasters have to do to run their own stations day-to-day, it would be easy for them not to grapple with creating the other radio at all, and many do not. Yet, finding the irresistible package of hits and just enough variety is key to being able to service both moods for listeners going forward.
via MusicMaster Scheduling – Music Scheduling Software for Windows.