This is where the battle will be won unless one of the streamers is going to somehow tie up record labels into exclusive deals. Otherwise, the price war will even out and the differentiators will become talk.
In the article Herring mentions how SXM benefitted from NFL and Howard Stern (I can tell you first-hand that Howard stopped people from calling the place where I worked “Cyrus”). With Apple dipping its toes in the water this is all very interesting.
“Musics an important piece of radio listening in the car, but if theres a place where spoken word is also equally, and more important really, its in the car,” Pandora Chief Financial Officer Michael Herring said. He said its too early to specify the content or timing.
via Pandora Weighs Talk Radio as It Targets Listeners in Cars | Media – Advertising Age.