Good stuff here. These spots cut through. Yeah on a podcast I could just hit the 30 second skip button but I usually don’t. Back in the day Howard would turn a Snapple spot into twenty minutes of bashing Gary, but you sure remembered the name of the iced tea with the weird name.
“Rush Limbaugh and Howard Stern were the characters, but they spoke very enthusiastically and ad lib about this product,” Deighton says. “When we choose to listen to someone and then that someone tells us that they like this product, it’s almost word-of-mouth from a trusted friend.”
via Podcast advertising: How Serial and other shows benefit from their rambling, unpredictable ads..
Click through for a good read.