Good article that gets into not just the economics of podcasting, but the change in consumer behavior and that pesky connected car. A metal tower in a swamp and 22 minutes of commercials isn’t going to cut it. You need to stream and figure out a better listener experience than sitting through those endless spot-blocks. For example, podcasting…
There are a few possible reasons for the resurgence. The first is that today’s podcasts are simply better. Most podcasts used to be pretty amateurish — two people talking about sports for an hour, say, or a businessman ad libbing MBA lessons. And some still are. But today’s top podcasts — and I’ll refer you to The Atlantic’s list of some of the best — are full-scale productions with real staff, budget, and industry expertise behind them.
Another reason that podcasts may be growing is that the economics are compelling.