Link: Inside Radio on ESPN LA and digital

Interesting progressive thinking!  The bold is mine.

But the 7-9am hours are only heard on the digital platforms ESPNLA.com and the ESPN Radio app — a first for the station.  On the air, KSPN carries the network-fed Colin Cowherd from 7am-10am. …

That philosophy has pushed the amount of local L.A. ESPN listening on digital platforms to as much as 20%-25% in certain hours.   Nationally, 25% of ESPN Audio’s audience tunes in only via digital platforms.  That’s fine by McCarthy. “Radio is a technology,” he says. “We’re in the audio business.”

via Inside Radio, The Most Trusted News in Radio.