Interesting progressive thinking! The bold is mine.
But the 7-9am hours are only heard on the digital platforms ESPNLA.com and the ESPN Radio app — a first for the station. On the air, KSPN carries the network-fed Colin Cowherd from 7am-10am. …
That philosophy has pushed the amount of local L.A. ESPN listening on digital platforms to as much as 20%-25% in certain hours. Nationally, 25% of ESPN Audio’s audience tunes in only via digital platforms. That’s fine by McCarthy. “Radio is a technology,” he says. “We’re in the audio business.”