Click through the link (you may need to log in) for a good read about a new survey about what the actual humans are listening to in their cars.
Among the findings are that 99% of the humans like car radios to have actual AM/FM buttons rather than have radio be an app on some sort of interface thingy. I agree, and I think if AM/FM ever becomes something you have to dig for (and thus on par with various audio services) it’s going to fade quickly.
We also learn that people are still using CDs! Yay, I am not alone.
I don’t understand the math below (and don’t point that out to be a jerk, just to let you know I too find it confusing) but interesting on several levels including that AM/FM is down to 80%. 80 sounds like a great number until you remember it was 100. Again, wait until all those apps are on equal footing with AM/FM and twenty minute spot loads.
80% of consumers chose AM/FM car radio as the top option for their car’s entertainment system, followed by the CD player at 68%, satellite radio at 45%, and a streaming music service at 34%.
via Latest Radio News, Talk Shows, Sports, Hosts, Personalities | AllAccess.com.