A lengthy profile of Scott Ferrall which for me was fascinating at points (industry inside baseball) and some paragraphs I skipped (mainly the middle, but it gets back to radio programming at the end.)
Anyway…..THIS
Today, if you listen to sports radio, its essential components — hot takes, ticker updates, commercials — feel like things from another media epoch. “We had all these conversations about newspapers 10 years ago,” said Bob Sturm, a host at 1310 The Ticket in Dallas. “If you’re in radio, you have to know we’re all on borrowed time.”
Source: Your Buddy, Your Boy, Your Bookie: Scott Ferrall on the Art of Sports Radio «