Inside Radio has some interesting factoids about Millennials (the headline being that there are more Millennials listening to radio than Boomers)….
For Millennials the most listened to daypart is afternoon drive, while Gen X’s listening peaks in morning drive and Boomer listening tops out in middays.
But some questions I don’t know the answer to are….
– what happens if I split 18-34 at say 27? Maybe college kids listen in the afternoon but the upper end of the demo is at work like the Gen Xers? Could be? Could be I am a biased Gen Xer. Just curious.
– while the headline might be exciting and a reason for AM/FM to be excited today, what about all those other pesky studies that show the Millennials listening to various things on their phones?
– the above being said, the ease of pushing FM2 on a dashboard cannot be ignored. That’s where the battle will be won and lost. The “walkman” battle is over, the cellphone battle is lost. AM/FM needs to keep the dashboard.