I enjoy podcasts and listen to quite a few every week. However, like all things, the question becomes about monetization. How does anyone make any money without working for one of the big companies? And after reading The 20 Highest Earning Podcasts | Celebrity Net Worth I’m still not sure.
Think of all the podcasts out there, and if the article is correct, the 20th highest grossing one is making $3600 per episode (which appears to be weekly). $187,200 and then you pay taxes and expenses.
Nothing to sneeze at, but not a million bucks either.
I just find it interesting, and something to remember the next time your favorite radio personality starts talking about starting a podcast.