The New York Times Wants to Make Digital Video for Brands | Special Report: TV Upfront – Advertising Age

Great piece in AdAge this morning. that’s definitely worth your time.  Looks like a nice aggressive forward-thinking play.  I don’t want to just rip off and recap the AdAge article, so give them the page views  – but I did laugh at the idea of the Upright Citizens Brigade reading legalese.

Set-top devices like Roku and Apple TV are next, according to Ms. Howard. She said a New York Times channel will likely appear on one of these devices by the fourth quarter.

via The New York Times Wants to Make Digital Video for Brands | Special Report: TV Upfront – Advertising Age.