Radio reigns…but competitive numbers like 41pct used to be zero not too long ago

Fascinating.
Fascinating.

Another “radio is dominant” article…yes, and while that’s good and nice, I keep wondering about numbers like 41% and 36% that used to be zero.

Forty-eight percent of people polled say they use their own music libraries weekly when listening to their favorite artists and bands, while 41% use on-demand streaming services such as Spotify and YouTube.

Thirty-six percent tune in to curated streaming music services such as Pandora and iTunes Radio.

via Radio reigns, smartphones grow in music consumption.

Those seem like really bug numbers to me, and when I talk to my college students who are all signed up for a “radio” class and none of them listen to radio unless I make them….watch out if you own a big metal tower in a swamp, make sure you have a solid streaming plan behind it.