Another “radio is dominant” article…yes, and while that’s good and nice, I keep wondering about numbers like 41% and 36% that used to be zero.
Forty-eight percent of people polled say they use their own music libraries weekly when listening to their favorite artists and bands, while 41% use on-demand streaming services such as Spotify and YouTube.
Thirty-six percent tune in to curated streaming music services such as Pandora and iTunes Radio.
Those seem like really bug numbers to me, and when I talk to my college students who are all signed up for a “radio” class and none of them listen to radio unless I make them….watch out if you own a big metal tower in a swamp, make sure you have a solid streaming plan behind it.