Spotify is adding a Tastemakers tab. Say you like the concept of listening to country music but don’t know what to look for…
The challenge for Spotify (and other music streaming platforms) is that, while there are millions of songs to listen to, most people don’t have a specific idea of what they want to hear.
via Spotify Pushes Popular Playlists With A New Tastemaker Tab | TechCrunch.
That’s one thing that radio (however you wish to define radio in 2014) has done well. I think of a station like Little Steven’s Underground Garage which sounds great, but you try to duplicate that on your own! At Raw Dog (Comedy) we played a mix of hits and “discovery” – with comedy it’s super important to mix in new artists. I bet least week you couldn’t get enough Robin Williams. How about today?
Anyway, smart move by Spotify.