Study: Americans consume 4 hours of audio every day

Fallon Breuer thumbnail

The study reveals that Americans spend an average of 4 hours and 5 minutes each day consuming audio, and more than 52% of that time goes to broadcast radio on all its various platforms. But other sources of pre-programmed audio now control 26% of listening time, while listening to one’s own music collection receives more than 20% “share of ear.”

via Edison Research Conducts First Ever “Share of Ear” Measurement For All Forms Of Online And Offline Audio « Edison Research.