Interesting stuff from Nielsen which says that the average American household receives 189 channels but consumers only tune to 17 of them.
One thing that strikes me is how I never watch anything live except for sports. Even if I am home when one of my “big shows” is on, I will start it late so I can fast forward through the commercials. These days it means starting my Game of Thrones – Mad Men twofer at about 9:20 so that I can zip through Mad Men.
I think back to all the random breaking news stories I used to catch just because I was surfing around (Flight 800 comes to mind) and how now it’s entirely possible that something would happen and I wouldn’t know.
Or maybe I just wouldn’t know from The Teevee. Most of us keep our phone close and I’m likely to find out about something from twitter.
Anyways…17 channels seems about right. Yes?