If you haven’t had a chance yet to dive in on The Infinite Dial study you really should.
It’s Monday, and on Monday I teach at Fairleigh Dickinson. Tonight’s class will have two major sections. In the first, the homework was to tell me what you would do if you were the PD at WOR. John Gambling is gone, Elliott is gone, Scott Shannon isn’t available…so now what. I will reveal my answer to them tonight and I’m curious to see what they come up with. Last week’s initial discussions create some interesting names….Rudy Giuliani (but does he want to get up at 4am), or former Mets pitcher Al Leiter (we recalled him dabbling in politics. Would he be good? I decided worth a Friday try out with a traffic cop sitting next to him.) But neither is my choice. Call me and I will tell you.
The second part of the class will be The Infinite Dial study. A few eye popping slides…
36% listened to on-line radio last week! 94 million!
Slide 12: 75% are OK with commercials. I’m telling you these kids like free. And then I tell them people like me need to be paid. If they are OK with commercials, then maybe “free” will be the future not subscription. And see slide 14 about how folks react to those commercials.
Slide 13: online sounds better.
Slide 21: folks use iHeart to listen to the local stations. The ones they know.
I’m looking forward to hearing what the college kids say about this tonight. I will let you know.
I’ll leave you with this. Pay attention to those phones folks. An hour a day on apps. How is your station/company app? Are you on the big aggregators?
