I don’t want to turn this blog into a one trick pony, but wow would you look at that?
Pay attention to the future folks. Last week I shared the 11 Hour Study, but let’s look at what that next generation is doing. Look how radio is down to 1:15. As I am typing this my kid is upstairs playing with Apple TV. She isn’t listening to “the radio” but she is listening to music just like I did in 1983. It’s not the desire that has changed, it is the delivery system.
She likes the Apple TV. She just wants music. My college kids just want music.
My daughter has access to 12,000 songs right now. Playlists. Customized.
Meanwhile I tried listening to a local sports station yesterday that teased a guest and then hit me with seven minutes of commercials (Seven!!!) then an update then another cluster. Really? Click.
Now fortunately the survey up top includes overlapping. So my kid is probably on instagram (“browse the internet”), several chats (“social networking”) and has iTunes open in the background. Let’s make sure we’re one of those buttons as this generation and the one in front of it ages.